Virgin Coconut Oil
Virgin coconut oil may be the Philippines’ top-earning non-traditional, coconut-based export, in demand in countries such as the United States, Germany, Canada, Japan, South Korea, and the United Kingdom. But considering how it’s sourced here and with the ample supply available, not to mention its many benefits, VCO can’t seem to find its way into many Filipino homes, whether for cooking, as a natural remedy or as part of one’s beauty rituals.
The lowly malunggay, for a long time, was a mere sidekick to the chicken in the tinola and the corn in the corn and malunggay soup. Supply of this vegetable is always aplenty in the country, which is probably why we took it for granted. But when word spread about what how malunggay is actually a superfood that came with seven times the Vitamin C of an orange, four times the Vitamin A of carrots, 13 times the Vitamin A of spinach, and four times the Vitamin B of pork, 63 times the potassium of milk (three times that of bananas), 30 times the R-Amino Acid of brown rice, and 50 times the Vitamin B2 of sardines*, all of a sudden, ang haba na ng hair niya ni ate malunggay! The international market has been paying attention, and local malunggay products have been making its way to the United States, Japan, Israel, and Germany.
Maybe it’s our fascination with imported chocolates that has led us to ignore the potential of our locally-grown cacao. Thankfully, the Puentespina family of Davao saw this and developed what is now one of the world’s best chocolates. The quality of the beans and chocolates they produce has been validated many times over by international award-giving bodies, the latest of which is the Academy of Chocolate Awards 2016 in London, United Kingdom.
Of course we love itlog na pula – it’s our favorite side dish to tinapa and kamatis, we add it to our salads, and we top our ensaymadas with it. But like the token sidekick of every bida, it was rarely the main star of the show. All of a sudden, Irvin’s Salted Egg Potato Chips became wildly popular, and our eyes were finally opened to the possibilities that our lowly itlog na pula actually hold.
What other undeniably Pinoy things do you know of that are making waves across the pond? Share them with us below!