Reggie’s First E3

“My name is Reggie, I’m about kickin’ ass, I’m about takin’ names and we’re about makin’ games.” That’s how Fils-Aime introduced himself at E3 2004 It was an unbelievable moment, to hear a Nintendo executive introduce himself as just “Reggie” and proceed to say “ass.” He delivered the day’s trailers with particular bombast and put on a tough exterior while rolling out the Nintendo DS.

That’s Why They Call Me The Reggienator

The Wii was a massive hit, transcending demographics to make gamers out of everyone including your grandma. Crucial to its success were its motion controls, that allowed players to immerse themselves in bowling, golf, tennis and jet skis. At E3 2006, Reggie challenged one of Nintendo’s veeps, Cammie Dunaway to a sword fight and after winning, gave himself his infamous nickname.

What’s Wrong With You

The year is 2011. Seven years after its unveiling, the Nintendo DS line of handhelds was at the top of the world. It sold over a 100 million units, achieving a sales figure that the legendary Game Boy took twenty years to hit in a mere seven. It was also the year that Nintendo unveiled the Nintendo 3DS, the handheld’s inheritor. So if you were a gamer who didn’t own DS, Reggie had to ask: “What’s wrong with you?”

I’m Gonna Kick Your Ass

At E3 2014, Nintendo announced a special Smash invitational. Among them was legendary player Juan “Hungrybox” Diedma, who couldn’t resist the opportunity to challenge Reggie on stage. Reggie humbly declared that he wasn’t very good at Smash, but promised he would get next year. “I’m gonna play it on the go, I’m gonna be able to come back up next time, and kick your ass!” It did not go well.

Iwata vs. Reggie @ E3 2014

Satoru Iwata, overall president of Nintendo, was fast becoming a cult figure in his own right. Iwata’s soft-spoken, genial persona made him almost as beloved as Reggie. It’s unclear whether Nintendo was trying to play into their fan following, but this great battle – developed to promote Smash on the Wii U and Nintendo’s amiibo figures – was a hilarious send-up of their performative rivalry.

Reggie Goes For Gold

One of the biggest announcements for 2015 was the return of the Nintendo World Championships, which resurrected what was a once in a lifetime event as what is emerging as a biannual tradition. Nintendo teamed up with sketch comedy video makers Mega64 to craft the announcement, which features Reggie as an aspiring champion.

Muppets @ E3 2015

via GIPHY

The Nintendo Direct presentation for 2015’s E3 presented Reggie’s softer side, literally. Nintendo introduced a trio of Muppet versions of senior creative Shigeru Miyamoto, late president Satoru Iwata and of course, Reggie. The Muppets were made specially by the Jim Henson Company for Nintendo and presented Reggie as a guy who does not 63, not 65 but Nintendo 64 push-ups in the morning.

My Body Is Ready

The line that launched a thousand memes. At E3 2007, Reggie was one of the first people to step onto a Wii Fit Balance Board to demonstrate that it was more than just overpriced bathroom scale. He proclaimed, “My body is ready,” and that single off-kilter line was loved instantly by gamers. It became a Nintendo fan cry and in many appearances to follow, a signature zinger from Reggie himself.

What was your favorite by Reggie? Tell us below!