Make space Millennials, the next generation is here and ready to take over. Generation Z, or Gen Z (sometimes called Centennials), were born in the mid-1990s to early 2000s. Based on current research and observation, Gen Z is distinctly different from the generation before. Here are a few key traits and characteristics that define Gen Z.

Digital natives

They’re the first generation that has never known a world without the Internet, having “grown up” online or learned to surf the net and use smartphones at a young age. They’re tech-savvy and it’s second nature to access information and entertainment online.

Hyperconnected but values privacy

Gen Z may spend hours on their smartphones, engaging with online communities, and browsing and messaging friends, but they’re more guarded with their personal information than previous generations. Think of your Tita who posts photos of everything on FB versus your younger sibling who prefers Stories that disappear in 24 hours. However, they tend to give up personal information for. . .

Personalization and individuality

While every generation wants to be unique and different, technology has helped Gen Z take this desire to a whole new level. And they’re willing to share some personal information for a more individual experience. Think of personalized Spotify playlists, individualized shopping experiences, and so on.

Stressed and depressed

The good news is that overall research shows that Gen Z are more responsible and concerned about getting a good education. The bad news? They’re more stressed about their studies, anxious about grades, and prone to depression.

Socially responsible

As a result of more accessible information, hyperconnectivity, and woke culture, Gen Z is more aware of various social issues in the country and abroad (which might be contributing to their stress). They actively engage on issues important to them online and IRL, and buy from brands that support social causes they care about. Think of 16-year-old environmentalist Greta Thunberg or 21-year-old girls’ rights activist Malala Yousafzai.

Honor their elders

According to a study done by the EON Group, Gen Z Filipinos still see their parents as their “greatest influencers”, in contrast to their Millennial Ates and Kuyas. They are obedient and respect the values that their parents try to instill in them.

Everyday innovation and creativity

Again, technology is such a huge part of Gen Z life that innovation is part of their everyday existence. They’ve been called Culture Creators and value creativity and communication. They can self-publish their own books and comics online, create videos and music, make memes, and work on multimedia projects with ease.

Entrepreneurs with hearts

As content creators, Gen Z is fast learning that they can earn online with their skills and know-how. But they’re not just out to make some money: they’re trying to build their own non-profit, create businesses that are socially relevant, and collaborate and connect with others on passion projects.

All photos from Unsplash

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