A poorly fitted bra isn’t just a minor annoyance. It can cause back pain, skin irritations, and, let’s not forget, that awkward spillage situation, to name just a few examples of bad bra blunders. And when you live in the tropics, the heat and sweat only add to the discomfort. The struggle is real.

But we can stop settling for bad bras. Because guess what? Singaporean intimates brand I’M IN is now available in the Philippines!

“We ourselves have experienced the challenges of limited bra options that are available in the local market,” say local distributors Jean De Rama and Candy Gamos. “We even got used to sizes [that were] are apparently not our true fit, and we settled due to the lack of better choices. So discovering I’M IN is like a breath of fresh air. And bringing the brand to the Philippines is our definition of Filipinas supporting Filipinas.”

I’M IN places comfort and functionality on top, and every piece of intimate wear is crafted with precision for an Asian fit. The brand’s signature wireless designs promise peak support sans any discomfort, breaking the misconception that style and comfort don’t go hand in hand.

Here’s what makes I’M IN stand out:

1. Asian Fit Expertise

I’M IN understands the diverse body shapes of Asian women, handcrafting each piece to provide a comfortable and flattering fit for Asian women.

2. Wireless Designs

I’M IN bras come in wireless designs, so say goodbye to discomfort without sacrificing support.

3. Affordability & Quality

IM IN is committed to providing affordable lingerie without compromising on quality. The brand believes that every woman deserves access to well-crafted intimates regardless of their lifestyle.

4. Modern Aesthetic

The collections from I’M IN embody a modern and simplistic aesthetic and shades, challenging traditional notions that women must choose between style and comfort.

5. Product Technology

The brand’s technologically advanced air-ee signature fabric, fuwafuwa breathable & cushiony cups, and anti-bacterial underwear lining are just a few things that set I’M IN apart.

How to shop

The debut collection in the Philippines showcases a wide range of bras and cheekies, from everyday essentials to non-slip strapless pieces, catering to the diverse needs of Filipinas. You can order online at ph.iminxx.com.

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