We all have that one friend you can hear from meters away because their bags and pouches are decked out with anik-aniks. From colorful beaded loops to blind box charms, you know they’ve got a rotation for every occasion. More bag charms were released by brands this year; here are some of our faves:

7-Eleven Barong-inspired eco-friendly bag

Did you know that 7-Eleven follows bag-free Wednesdays to help reduce waste? Their nifty eco-friendly bags are the best option for bringing, and they’re a great addition to your bag charm collection. For PHP149 each, these Barong-inspired eco bags are available in three designs: 7-Eleven Uniform, Baro, and Barong Tagalog.

ZUS Coffee ZUS Buddy

Released in June, the Zus Buddy is a collection of blind boxes with six adorable characters named Ube Bae, Frappe Fren, Pinky Boo, Porta Pal, Blue Buddy, and Bean Boss. During its promo period, the limited-edition charm plushies were free with a PHP350 purchase of handcrafted drinks.

Chagee Bes-tea Plushie

Here’s to all milk tea lovers! Chinese milk tea chain, Chagee, is finally in the Philippines, and they’re already collecting love from Pinoys, especially with the release of their Chagee Bes-Tea Plushie. You only need to add PHP299 with every Large BOYA Jasmine Green Milk Tea or Da Hong Pao Milk Tea, or you can get it à la carte for PHP399 each.

Chowking CHOWlectibles Plushies

Can’t get enough of Chowking? You can get plushie versions of the restaurant’s popular menu items: Wonton Mami, Siomai Chao Fan, Halo-Halo Supreme, and Siopao until December 31, 2025. All you have to do is purchase a Lauriat x Halo Halo Supreme Bundle and get it for free.

Aquaflask Cuties Keychain

If you think your emotional support reusable tumbler is already enough, wait until you see AquaFlask’s tiny trinket you can attach to your bag. While you can’t fill it with water or your favorite beverage, use it to store tiny treasures, an inhaler, lip balm, or emergency cash.

Available online for PHP 290.

Sunnies Flask Inhaler Pod

Sunnies is that local brand with iconic drops every time, and this genius Inhaler Pod got everyone on the hunt for it since its release in August. A mini version of the Sunnies Flask, check; a Katinko Inhaler attached inside – everyone’s obsessed. It’s a must-have in every tita’s kit.

ISSY Fat Gloss Key Charm

If you love makeup minis, this stylish trinket is hard to miss. Local makeup brand ISSY just released a limited-edition key charm featuring two Fat Gloss shades. From coffee dates to errands, you know you’ll always have shiny and plump lips as you can easily hook it on your wallet, purse, or even your jeans. It’s available for P599 here.

Rags2Riches x BTS Pop Up: Space of BTS in Metro Manila

A homegrown brand collaborating for a global artist’s pop-up space in Manila? We love to see it! Rags2Riches, known for its sustainable clothing and accessories, released exclusive items for the BTS Pop Up: Space of BTS in Metro Manila. This includes two bag charms, the Wonton Bag Charm and Sobre Bag Charm, featuring the brand’s iconic handwoven pattern. Definitely a must-have for Pinoy ARMY!

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