Cruelty-Free Local Beauty Brands You Should Check Out And Support (2021 Edition)
Jul 17, 2021 • Meryl Medel
Remember that American short animated film about a bunny that went viral a little while ago? This bunny named Ralph “works” as a tester for cosmetic products, and every day, he suffers damages and even becomes blind and deaf due to the tests he undergoes. It perfectly depicts how horrific and cruel the reality of animal testing is.
It’s a good thing that there’s a lot of brands in the Philippines that produce their products in a cruelty-free way with no animals involved at all. And we get to support local, too! Aside from the more familiar ones like Human Nature (a.k.a. the first Filipino brand to receive a PETA Cruelty-Free seal of approval), check out these socially responsible beauty and make-up brands who have committed to keeping our animals safe and sound from cruel tests.
Finn the Label
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In addition to their promise of socially conscious production, Finn The Label creates their make-up using locally sourced and grown ingredients. You can get naturally made lipsticks, highlighters, powders, and more from this brand, but they’re also pretty famous for their scented candles. Perfect for when you’re doing your makeup!
What to try: Original All-Around Palette, Natural Lip Oil
Where to order: Website
Ellana Cosmetics
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Established in 2007, Ellana began as a project to create make-up for people with delicate, reactive skin. Since then, they have expanded their make-up collection to celebrate all sorts of skin tones (especially those of Filipinas!) with their wide range of make-up palettes. And you can use them without worrying about your conscience because Ellana is vegan, cruelty-free, and eco-conscious.
What to try: Ellana Loose Mineral Foundation, Ellana Satin Stain Shine Liquid Lip and Cheek
Where to order: Website, Shopee, Lazada
Issy & Co.
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This brand promises “beauty made easy” from the get-go, and they’re delivering with beautifully practical make-up. That’s why Issy & Co is a beloved favorite by beauty gurus all over the country.
What to try: Creme Blush, Weightless Loose Powder
Where to order: BeautyMNL, Shopee, Lazada
Strokes Beauty Lab
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Newly established last 2020, Strokes Beauty Lab is the make-up expansion of brow and lash services company Strokes. They offer “pocket-friendly quality beauty” that lets you easily stay fresh and radiant anytime, anywhere.
What to try: Microblade Pen Perfector, Beauty Brow, Eye Paint Duo
Where to order: Website, Lazada
The Sunbeam Factory
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Founded and managed by a duo of sisters in 2020, The Sunbeam Factory wants you to find a safe space in your own definition of beauty while giving you access to affordable, high quality, and cruelty-free make-up.
What to try: The First Light Set
Where to order: Website
In Her Element
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This brand will really allow you to be ~in your element~ and give you maximum glow for minimum effort. Founded by beauty blogger Liz Lanuzo, In Her Element tests their products on themselves and nothing else (no animals!!) before they are released.
What to try: Squalane Oil, Petal Skin Rose Clay Mask
Where to order: Website
Beach Born
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For beauty junkies who love the outdoors, Beach Born has got you covered with their handcrafted and cruelty-free make-up. Aside from their socially conscious practices, they also work to support so-called Beach Born Barrios, or sustainable production villages that would be inhabited by farmers and their families.
What to try: Sea Salt Spray
Where to order: Website
Skin Genie
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Whatever you need for your beauty and skincare routine, Skin Genie probably has it! They specialize in products that are suitable and friendly for all skin types, while also being cruelty-free.
What to try: Apple Cider Vinegar soap and lip tints
Where to order: Shopee
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