Make the Logo Bigger: What Clients Say vs. What They Really Mean

Make the Logo Bigger: What Clients Say vs What They Really Mean

By Kevin Christian L. Santos

Work is not a walk in the park for agency people. There’s the long hours, the constant revisions, rush requirements, instant deadlines, and more stuff to make you anxious and question your existence. Constant questions nag at the back of your head. “Why did I join this field? I should have been a dancer. Dancing on a euphoric serotonin wave away from stress. Or dapat nag-artista na lang ako para pwede ako maging KOL. Punyeta kayong lahat.”

Every day is an opportunity to practice your stress and/or anger management skills. Because when you make shit happen and see your creations come to fruition for clients, by God what an awesome feeling. But yeah, clients. Though some are better (and smarter) than others, some clients and some of the things that come out of their mouth (not to mention their logic!) can be borderline insane. They are the source of your nightmares and if you could, you’d mouth off expletives at them so harsh that you’d be doomed to several lifetimes in hell.

The secret to dealing with them is knowing what they really mean to be able to decode what they really want. Here’s a handy guide to be a few steps ahead of your favorite human beings on the planet.

8. “I’ll know what I want when I see it.”

Via Reaction Gifs

What they really mean: “LOL. Just kidding. I won’t.”

7. “Show me what you can do given the limited budget.”

Via Giphy

What they really mean: “I want this to be incredibly ground-breaking and I want to rake in awards. I want a man riding a tiger. No, wait. I want a man riding a tiger riding a unicorn riding a Tyrannosaurus. Make it happen.”

6. “I have some comments.”

Via Giphy/Jerology

What they really mean: “Sweet cream on an ice cream sundae. What in the hell is this? I’m actually paying you for this ungodly piece of horse manure?”