This is Not a Drill: Love, Bonito is Opening a Store in the Philippines

Ladies, get excited! Leading Southeast Asian womenswear brand Love, Bonito, officially announced the opening of its first brick-and-mortar store in the Philippines. Launching in the third quarter of the year at Greenbelt 3, Makati City, the inaugural store will feature the brand’s newly unveiled identity and revamped assortment strategy following its recent rebranding.

Love, Bonito will open at Greenbelt 3, Makati

“After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here,” shares Rachel Lim, Co-founder of Love, Bonito. “Throughout these years, we’ve cherished every connection made through events and collaborations, feeling deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events.”

The much-anticipated first physical store in Manila will provide a space to hold community events, and include innovative features such as the electronic queueing system, the first within the fashion industry in the Philippines.

“The Philippines remains one of our fastest growing markets, with a constant double-digit year-on-year growth since 2019,” says Dione Song, Chief Executive Officer of Love, Bonito. “Unlike traditional retailers, Love, Bonito started out as a digitally-native brand, but over the years have grown to understand the importance of being physically present where our community is. The pop-ups and showrooms we’ve done locally gave us much insight into our local customer base as well as the mall culture. With this, we’re thrilled to open our first store in a few months!”

First-ever capsule collection

Customers from the Philippines can continue to shop Love, Bonito through its Philippines website. Following the brand’s recent assortment revamp, the first capsule collection will be launched to complement the brand’s core Signatures and Staples lines.

This May, the capsule collection takes inspiration from ancient Chinese philosophy, yin and yang. Embracing the interconnectedness of complementary contrasts, this collection juxtaposes looks where masculine meets feminine and where dark blends with light. The collection’s beauty is encapsulated in its versatility to suit multiple occasions.

Check out a few pieces: