A country as beautiful and fascinating as the Philippines only deserves the best tourism campaign to showcase what makes every trip around the country worthwhile. That’s why many raised their eyebrows after the Department of Tourism’s (DOT) latest move to change the tourism campaign slogan. Here’s what netizens have to say after the new slogan was unveiled:

No more ‘It’s More Fun in the Philippines!’

The DOT unveiled its newest tourism slogan, “Love the Philippines,” during its 50th-anniversary celebration. It marks a new era for the country’s tourism marketing campaigns, replacing the “It’s More Fun in the Philippines!” slogan that’s been in use for over a decade.

“The campaign Love the Philippines is not a mere branding campaign, but rather a call to action to every Filipino citizen to remember the beauty of our country, to honor our past, and to look forward to the future armed with the virtues, (and) values of being a Filipino,” Tourism Secretary Christina Frasco said during the launch.

She also said that the slogan “is a recognition of our natural assets, our long and storied history, our rich culture and diversity.”

Netizens are on the fence about the new tourism slogan

Although the new tourism slogan launch went smoothly, it seems many netizens aren’t welcoming it with open arms. Some called it lazy, comparing it to the tourism slogans of neighboring countries such as Singapore (“Passion Made Possible”), Thailand (“Amazing Thailand”), and Malaysia (“Malaysia, Truly Asia”).

The netizen argued that the other countries’ slogans have more substance because they all describe experiences and give the audience a glimpse of what the country can offer.

Other netizens pointed out that the slogan felt like a command, rather than an invitation.

😬

Not the Grey’s Anatomy reference! 😭

But apart from the new tourism slogan itself, netizens feel the money spent on the campaign would be better used for the maintenance of our airports which have faced a lot of issues recently.

Maybe a little tweak would make a huge difference

Other netizens have been giving suggestions on how to make the new slogan better. Some say that the new slogan’s just missing a punctuation mark:

One netizen proposed changing one word:

Or just don’t change it at all

On the flip side, others think DOT should’ve kept the former tourism slogan “It’s More Fun in the Philippines!” because why bother changing something that’s been working for years, right?

What are your thoughts on the new Philippine tourism slogan?

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