Unless you’ve been living under a rock, you’ve probably heard all about the fiasco regarding the newly launched slogan of the Department of Tourism (DoT): “Love the Philippines.” Last week, the DoT unveiled the rebranded slogan, but its video representation quickly drew criticism since it used stock footage from other countries like Thailand, Indonesia, and Dubai — instead of the Philippines.

so apparently some of the places highlighted on DOT’s newest tourism campaign video, Love the Philippines, weren’t shot in the Philippines and were only stolen from a website called Storyblocks. It’s so horrific how they had such a massive 49M budget and still robbed footage! 🤢 pic.twitter.com/9yoQZxqQUE

— leo 🪐 | speak now tv 7/7 (@toleorateit) July 1, 2023

Since then, Pinoys have shared their opinions online in the form of long posts, several tweets, or memes making fun of the rebranded slogan, like these ones we compiled;

Love the Philippines (Other Countries Edition)

In case you didn’t know, those are the Great Pyramid in Egypt, the Juche Tower in North Korea, Mt. Fuji in Japan, and the Seine in France.

Even Attorney Chel Diokno joined the fun!

The lawyer posted a photo of him at the Colosseum in Rome, Italy, captioning it with a simple “Ang ganda dito sa Intramuros!” Netizens quickly assumed he was referring to the tourism slogan fiasco.

Ang ganda dito sa Intramuros! 🫢😂🤓 pic.twitter.com/kk0uDocD7M

— Chel Diokno (@ChelDiokno) July 3, 2023

Love the Philippines (Fictional Edition)

Gamers will recognize this photo: it’s from Final Fantasy XVI.

Leave the Philippines

This one’s for those who just want to escape.

Rob the Philippines

Another netizen joked how the slogan could sound like “Rob the Philippines” if a Japanese tourist read it, as they usually read l’s as r’s.

New DOT slogan 😅 pic.twitter.com/9OwSVKsw1O

— Mamang Kalbo 🌸🌱 (@MamangKalbo) June 28, 2023

Mahal sa Philippines

Bayan, an alliance of various organizations of workers, used this revised slogan in a protest calling for action regarding the cost-of-living crisis in the country. Attorney Chel Diokno made a similar reference when discussing the MRT fare increase.

#MahalSaPhilippines pic.twitter.com/5Ilh8kGux8

— Renato Reyes, Jr. (@natoreyes) June 28, 2023

Go Go Go Philippines

Comedienne Rufa Mae Quinto’s entry might be the best one yet. It’s a slogan you can hear!

Alternatives

Other netizens pointed out how the DOT could’ve hired local photographers and videographers to film different parts of the country. Video creator Joshua Chua shared his entry on social media:

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