Filipinos are always on the lookout for the latest trends. We never stop striving to be better and trying the newest products that make our lives easier. It’s no surprise, then, that there are more and more adult smokers who are looking for alternatives to smoking, with many opting for vape products. But unfortunately, a lot of products in the market do not measure up to the expectations and needs of vapers. Expensive prices, e-liquid leakages, and short battery lives are some of the problems facing vape users. But there are better choices out there.

A better alternative to cigarettes

Change can sometimes be a difficult journey to begin. But sometimes, it’s the path we have to take for better and more meaningful experiences. Take, for example, the case of cigarette smokers who have had to deal with their partners or friends being disappointed with the foul smell, heavy smoke, and unsightly cigarette ash. Imagine the hopeful change they want to make — not only for themselves but also for the people they value most.

When RELX launched in 2018, its mission was to help adult smokers find a better alternative to traditional cigarettes. After 4 years of providing consumer-centric and convenient vape products, RELX has now helped over 22 million RELXers make that change to a better alternative. Not surprisingly, it is now the Philippines’ #1 Vape Brand.

RELX’s brand identity and values are reflected in how it leads the industry in terms of quality, standard, and market share. With its five laboratories, RELX consistently applies its Super Smooth™ technology that covers 58 inspection procedures, 18 rigorous quality control measures, and more than 200 tests, safeguarding the reliability and consistency of each and every RELX product.

RELX even has a bioscience laboratory in Shenzhen, China that studies and optimizes insights on e-cigarettes and their effects. This initiative acts as a center for research, particularly on the impacts of vapor products. With this center, long-term research results can also be shared with a global audience in the future. It is through this scientific approach that RELX sets itself apart because, with reliable data, it is able to design and develop better and more trustworthy smoking alternatives.

The Phoenix, The Ray of Hope, and The Color of the Sun

As markets adjust and preferences gradually shift, new challenges and trends demand considerations for the better. RELX’s new brand identity involves three new core elements: the Phoenix, the Ray of Hope, and the Color of the Sun.

As the core symbol, The Phoenix encompasses RELX’s brand essence. Radiating hope and lifting people up on its wings, the Phoenix acts as a powerful beacon for the brand, bringing the timeless story to life not only for RELX but for its users and potential customers. As a brand that empowers people to rise from the ashes – literally and figuratively – and begin living an inspirational life, the story of the phoenix epitomizes who RELX is.

The Ray of Hope symbolizes the lighter, brighter future of possibility that RELX unlocks. It’s an inspiring beam of life, casting a warm glow on the lives of users and illuminating an incredible path ahead.

And finally, the Color of The Sun is all about positivity and anticipation. After all, across different cultures, the sun is always known as something to look forward to.

The company’s new and refreshed branding conveys the brand’s continued focus on providing the best quality and innovative e-cigarette products to users around the world. It also echoes the brand’s focus on championing and supporting RELX users who embrace change and always explore new possibilities.

The Philippines’ Vape Brand of Choice

Through its products’ exceptional quality, unique SuperSmooth™ technology, and commitment to its vision of making vaping the better choice, RELX gives Filipinos the best value for their money.

As a trusted brand for Filipino adult smokers, RELX continues to empower users through its superior vape products developed with cutting-edge technology and harnessing its industry-leading technologies and scientific advances through RELX’s Technology. This same trust is reflected in the fact that RELX is the Philippines’ Vape Brand of choice.

Watch out for RELX’s refreshed look as they #MakeThatChange on their kiosks, physical stores, digital presence, new packaging, new flavors, and latest product innovations. RELX assures their consumers that with a refreshed look comes a stronger commitment to help the millions of adult smokers in the Philippines find a better alternative to smoking and start their #NoSmokeJourney. RELX is now available in over 2,500 7-Eleven stores nationwide apart from 250+ Exclusive RELX Stores, Online Flagship Stores, and Authorized Resellers.