This Pinay-Owned Brand Turned Filipino Culture into Makeup You’ll Actually Want to Collect
Apr 8, 2026 • Ina Louise Manto
Apr 8, 2026 • Ina Louise Manto
The beauty world is a whole different beast these days. We’ve gone from begging for basic shade inclusivity to obsessing over high-tech formulas that make our skin feel like mochi. But if you’re looking for something that hits a little closer to home, minus the heart-stopping price tag, Pinay-owned Filipinta Beauty needs to be on your radar. The now US-based brand is having a much-awaited homecoming, and here’s how you can get your hands on their quirky Pinoy-coded makeup products:
In the beauty world, where products have become similar and saturated, Filipinta Beauty stands out with its nostalgic, playful choices. Inspired by the food products we grew up with, the Filipina-owned beauty brand makes enhancing your features through innovative makeup products (that work) feel like you’re back in your childhood, scouring your mom, tita, or ate’s makeup collection and following their routine.
Some of her viral products include an ube collection, an adobo lip oil, and haw flakes lip balm.
If you’re part of the crowd who’s been dying to get your hands on Filipinta Beauty, here are the products you wouldn’t want to miss:










Filipinta Beauty shared an online order form, but products for this homecoming batch are now sold out. However, you can still wait for upcoming releases and updates, so give them a follow on Instagram. They might release more products in the future!
Which products are you getting? Sound off in the comments!
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When she’s not writing, Ina’s busy curating playlists that will save her when words don’t work, reading, annoying her cat, or thinking of her next meal.
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