The sneaker game in the Philippines just got a major upgrade with SJ Lifestyle, a brand born from a 70-year heritage of crafting premium footwear. SJ seamlessly blends timeless craftsmanship with modern innovation to deliver stylish, sustainable, affordable sneakers that make every step count.

Disrupting the sneaker scene

SJ Lifestyle is challenging the market by proving that feature-packed sneakers made with high-quality materials do not have to come with a hefty price tag. Instead, the Belgian footwear brand gives customers real value without compromise.

“We’re thrilled to bring SJ sneakers to the Philippines,” said Dieter Vyls, Commercial Director of SJ Lifestyle, Belgium. “The Filipino market deserves footwear that’s not only stylish but also aligned with the values of sustainability and comfort. We’re confident SJ will resonate with the growing community of eco-conscious, comfort driven consumers here.”

With prices ranging from PHP 2,500 to PHP 5,000, SJ offers affordable sneakers with trendy designs and superior comfort that easily get you through the day pain-free. The cherry on top? These shoes are made with recycled materials. Not only do these sneakers look good, but they are also environmentally friendly.

Guided by the brand’s “Freedom to Move” tagline, the SJ lineup of sneakers encourages wearers to embrace life’s adventures while owning their personal style. Whether they’re working hard on weekdays, enjoying downtime, or hitting the town on weekends, these sneakers are designed to help them have fun, feel great, and look their best—all while being kind to the planet.

Step into style with SJ Lifestyle’s ‘Athleisure’ collection

The Belgian sneaker brand has launched its latest “Athleisure” collection, featuring three versatile models, all engineered with lightweight and high energy return midsole technology keeping you bouncing from one step to the next, all day. Designed to be light on your feet and the planet, every shoe from the collection also features recycled footbeds, linings, and laces.

The collection includes the “Ibiza” sneakers for men and women. This chic silhouette is indeed a party for your feet, with an elevated midsole for extra height and shock absorption. These shoes take you from your busy days to all-night parties in style. Perfect for those always on the go, looking for that one sneaker that does it all.

Another stunning sneaker from the collection is the “SJ Reflect” for men and women. Don’t let its light weight fool you; these sneakers are heavy on features and were engineered for the adventurer in you. Whether you’re taking a chill stroll through the city, exploring nature, or going on a trail run, these sneakers will help you conquer them all—while keeping your feet steady with enhanced grip and heel support. These sneakers also show off reflective details for visibility at night and insoles made from 100% recycled materials.

SJ’s “Trail” sneakers for men and women are engineered for diverse terrains. These soft, trail-inspired sneakers seamlessly blend outstanding performance with a fashionable edge. Featuring a curved midsole providing a phenomenal 60% energy return, an ultra-breathable jacquard upper and linings made from recycled materials, they are an excellent choice for any running or walking adventure. Whether you’re running rugged trails or navigating urban landscapes, these sneakers always keep you moving forward no matter what lies beneath your feet.

Where to shop SJ Lifestyle

Discover a new way to stride in style with SJ Lifestyle. Shop their shoe collections on Shopee, Lazada, Zalora, and the official SJ Lifestyle Online Store. Drop by their store at the 2/F Festival Mall, Alabang to cop your pair today.

Plans are underway to expand to more locations across Metro Manila in 2025, starting with SM North Edsa this February 2025, bringing the brand closer to more consumers who value quality, comfort, and environmental responsibility.

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