Gen Z is driving the trend toward more ethical and sustainable fashion choices in a time when environmental issues are becoming more and more significant. This generation values transparency, environmental stewardship, and cultural appreciation in their fashion choices, which is why many patronize brands that practice sustainability.

Here’s a look at 8 sustainable fashion brands that have captured the hearts of Gen Z:

Lovely Bunny PH

Lovely Bunny PH  is an internet-based fashion shop started by a girl who wants to spread her passion for fashion. The term “Lovely Bunny” is a representation of our cute and charming styles. It also features essential pieces that were designed with feminine girls in mind, while using eco-friendly and sustainable materials in their products. This includes organic fabrics, recycled materials, and other sustainable textiles. Their selection of flowy skirts, dresses, and shirts, is ideal for weekend brunch OOTDs and informal get-togethers. 

Gen Z fave from Lovely Bunny PH:
Toriee Puff Sleeves Crop Top

This combines chic style with playful elegance. Featuring voluminous puff sleeves and a flattering cropped fit, this top adds a trendy touch to any outfit, making it perfect for both casual and dressed-up occasions.

And Again Clothing

And Again Clothing led the way in eco-friendly materials innovation. The brand repurposes flour sacks to make modern kimono designs and polo shirts. This shows a commitment to upcycling and sustainable fashion. They specialize in repurposing flour sacks and use them to create modern kimono designs. The designs reflect their dedication to upcycling and reducing waste.

Fan fave favorites from And Again Clothing:
Swan Unisex Polo

Introducing your casually cool polo outfit, perfect for the city. This unique piece is crafted from upcycled flour sacks, ensuring a sustainable choice for your wardrobe. The buttons are 100% biodegradable, made from reclaimed coconut shells, adding an eco-friendly touch to your style.

Linea Etnika

Linea Etnika  celebrates Filipino heritage through modern fashion, incorporating traditional weaving techniques and indigenous textiles. The brand collaborates with local artisans, ensuring fair wages and sustainable livelihoods, while promoting the use of natural and upcycled materials including organic fabrics, recycled materials, and locally sourced textiles that reduce environmental impact.

Gen Z favorite from Linea Etnika:
Yakan Sling Bag
These bags are crafted using traditional Filipino weaving techniques and indigenous textiles, offering a unique blend of cultural heritage and modern style.

Áraw

Araw the Line offers versatile, casual clothing made from natural fibers, promoting a laid-back yet chic aesthetic. The brand emphasizes slow fashion principles, using sustainable fabrics like linen and ensuring ethical production practices. 

A Gen Z’s favorite from Áraw:
Aura Top Aloe
Made from sustainable linen, this versatile dress is perfect for casual occasions, embodying Áraw’s commitment to slow fashion and timeless design.

Kaayo Modern Mindanao PH Clothing

Kaayo Modern Mindanao PH highlights the craftsmanship of Mindanao’s indigenous communities, blending traditional techniques with modern designs. The brand supports local artisans, using indigenous textiles and ensuring fair trade practices. Kaayo Modern Clothing is committed to sustainability by using eco-friendly materials and ensuring their production to reduce the influence on the environment, such as the use of sustainable purchases.

Favorites from Kaayo Clothing of the Gen Z’s:
BRIA Cropped Polo / LUCAS (Vertical Embroidery)

These pieces feature intricate designs made by indigenous artisans from Mindanao, combining contemporary fashion with traditional craftsmanship and supporting local communities.

Kamay Krafts Coop

Kamay Krafts specializes in handmade accessories and clothing that support local communities through fair trade and sustainable practices. They use natural and upcycled materials, promoting environmentally friendly production methods. 

A fan fave from Kamay Krafts Coop:
Accessories – Kamay Krafts Coop

From jewelry to bags, Kamay Krafts offers beautifully crafted accessories made from upcycled and natural materials, promoting sustainability and artisan empowerment.

Nobody Clothing

Nobody Clothing Made by a Bunch of Nobodies is a prominent streetwear brand known for its creative and socially conscious designs. They are known for their unique approach to fashion, emphasizing collaboration and storytelling through their apparel​ and aims to create meaningful and relatable designs, often incorporating social and cultural themes​.

A most Gen Z’s purchased from Nobody:
Suede Cotton Tee 4 LIFE
This suede cotton tee features a cut-and-sew design, standard American sizing, a rib-knit crewneck, and solid reactive garment construction.

Nin and Yang

Nin and Yang  is a unique clothing brand that focuses on sustainability and creativity by upcycling fabric scraps. Founded by sisters Nina and Thea (nicknamed Yangi), the brand embodies a philosophy of zero waste, transforming textile remnants into stylish, comfortable, and adjustable clothing pieces​. It aims to balance comfort and daring design that encourages clients to go beyond their comfort zones without discomfort. 

Gen Z fave from Nin and Yang:
Darling Drape Top
This item has four possible looks. Try wearing it as a one-sided top or experimenting with the many halter knots you may make. To provide a perfect fit, the side and shoulder ties are adjustable.

How about you? What are your favorite sustainable fashion brands? 

Tell us in the comments below!

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