In Q4, we analyzed over 1.7 billion Facebook ad impressions. We found the average CPM was
$12.45, the average CPC was $0.54, and the average CTR was 2.39%.
Key Takeaways
● The average CPM for Facebook ads increased by 37% QoQ
● The average CPC for Facebook ads increased by 14% QoQ
● The average CTR for Facebook ads increased by 25% QoQ