This Women’s Month, Google is Celebrating Madiskarte Women in the Digital World
Mar 23, 2019 • Desiree Pore
On the Existing Gender Gap in the Workforce
Via Inquirer
Gara Santos-Ontiveros: “We really wanted to put up a program because we wanted to alleviate that gap in terms of opportunities. Hopefully this is something that could help, because it’s a big issue. It is something that we need to work on together so that we can slowly, slowly close that gap.”
On the Women Digiskarteng Pinay Already Helped and Found Success through the Initiative
Gara: “We worked with Quantum International who did an ethnography research, and through that research we were able to get to know the women and their back stories.”
On YouTube Being a Source of Inspiration
Via Twitter
Gara: “It’s very fulfilling for us to have that opportunity, and it’s very tied to the mission of Google. It’s really hard to find helpful content unless you shed a spot to that kind of content, on areas that can really help them make something out of themselves.”
On Being a Content Creator for Digiskarteng Pinay
Gara: “We are looking for partners in different skill areas, and not just in skills areas usually for women, it’s really skill areas in general. If you think you have content that’s helpful, then that’s welcomed.”
On Other Platforms for Digiskarteng Pinay
Gara: “YouTube is the best medium because it’s the main source of videos. We’re also thinking of whatever’s easier and making it more discoverable, say a website.”
On Featuring Other Women for Digiskarteng Pinay
Gara: “At this point there’s no plan to feature more women, but if there are stories that are so inspiring that it needs to be known and should create awareness, why not?”
Josephine, A DIY Extraordinaire
Via The Manila Times
Josephine is a hands-on mom with her four kids. It was through her kids that she learned how to use YouTube. Thanks to a suggested video on DIY, Josephine was able to fuel her inspiration and to learn more about the art of upcycling. She’s now thinking of turning this new found passion into a business.
Antoneth, A Beautician
Via The Manila Times
Antoneth has been a manicurist and a beautician ever since she was 16. She has always dreamed of opening up her own beauty salon, but with the lack of resources and knowledge on the current trends on the industry, she wasn’t able to do so. But with the help of YouTube, Antoneth’s dream is now her reality. Tutorial videos helped Antoneth hone her skills, as well as learning the latest trends such as the Brazilian Blowout, providing these skills and services in her own salon.
Learn more about the Digiskarteng Pinay initiative by subscribing on their YouTube channel.
