Let’s be honest, most of us have no idea what to do with our old bras. These are garments that have served us faithfully for years and have been with us through thick and thin, tossing them in the trash just feels wrong. In fact, a survey by Wacoal reveals that 61% of women would rather not throw their old bras away. What typically happens is they end up stashed in a drawer, forgotten and collecting dust. Thankfully, Wacoal’s Bra Recycling Campaign is back, giving us a meaningful way to let go of old bras and help the planet. So if you’ve got a drawer full of old, unused bras gathering dust, now’s the perfect time to clear them out with purpose.

Wacoal helps you recycle your bras

Instead of throwing your worn-out bras in the trash, you can give them a purposeful second life through Wacoal’s Bra Recycling Campaign. Wacoal’s decade-long annual campaign accepts old, used, and ill-fitting bras in any brand or condition and transforms them into something better for the planet.

While Wacoal hasn’t clarified until when they’ll be accepting donations of old bras this year, the Bra Recycling Campaign typically runs from July until September.

Here’s how it works

If you’re thinking of donating your old bras, you can follow these steps:

• Drop off your old bras at Wacoal boutiques or Direct Sales branches near you (full list below).
• Wacoal store personnel will give you a discreet eco-friendly bag that fits up to four bras.
• Place your bras in the recycling bin and go home with the knowledge that you’ve just contributed to a greener world.
• Wacoal will gift you a cute and practical katsa tote as a thank-you for your donation.

What happens to your bras?

Wacoal uses these old bras for fuel conversion and material recycling. Your old bra will be broken down and turned into a type of alternative fuel called “Fluff Fuel” used in cement production. In some cases, they might be recycled to create new materials like recycled yarn which can be used to manufacture new clothing items.

Here’s where to donate

Wacoal Boutiques

• UPTOWN Mall, BGC
• Mitsukoshi Mall, BGC
• Venice Grand Canal Mall
• Okada Manila
• Newport World Resorts
• SM Megamall
• Eastwood Mall
• Vertis North
• Robinsons Place Manila
• Festival Mall Alabang
• Vista Mall Laguna
• Centrio Mall, CDO
• SM Seaside, Cebu
• Evia Lifestyle Mall

Direct sales branches

• Makati – 3rd floor, Makati Skyplaza Building, 6788 Ayala Avenue, Makati City
• Quezon City – 2F, JR Building 1520 Quezon Avenue, Quezon City
• Alabang – GF Entrata Urban Complex, Filinvest Corp. Alabang
• Pampanga – Unit 7B G/F Northwalk 1 Complex, Gapan Olangapo Road, Jasa, Dolores, San Fernando City Pampanga
• Davao – Door #2, Regina Commercial Complex C.M. Recto Avenue, Davao City
• Iloilo – GF Guadarrama-Jalandoni Bldg., J.M Basa cor. Ortiz St., Iloilo City
• Cebu – 3F, JL Building, Don Jose cor. Don Gil St., Capitol Site, Cebu City
• Cagayan De Oro – Door # 1 EL Elyon Building Cruz Taal Cor. Tiano Bros St. Divisoria, Cagayan De Oro City
• Tacloban – Door A Zabalana Bldg 101, Gomez St Bray 17, Tacloban City

Our bras have always been there for us so it’s only right that we return the favor when it’s time to give them their well-earned rest. Thanks to Wacoal’s Bra Recycling campaign, helping our old bras find a new life while helping the planet has never been easier.

Check us out on Facebook, Instagram, X, TikTok, and YouTube, to be the first to know about the latest news and coolest trends!