Surveys often serve a purpose, and it is rarely “to find out the truth and what the people are really thinking.” Even with the noblest of intentions, though, surveys simply can’t be relied on for anything significant. Here are 8 reasons why.

8. Who wanted the survey commissioned will always taint the results.

Did a certain candidate commission a survey about who people want to vote as president? Did a new polling firm materialize from out of nowhere just to give results favorable to a “surprised” candidate (What’s up, D’Strafford?)? Politics aside, how about a survey about how safe tobacco is, conducted by the tobacco industry itself? Knowing who’s behind the survey will often tell you what the results will be. After all, if someone paid good money for a survey to be commissioned, do you really think they’d release the results if it didn’t favor them in any way?

7. The wording of the question itself would easily affect results.

If someone asked you right now: do you support the killing of known or suspected drug personalities without due process? Regardless of whom you voted for president, it is highly unlikely that you would just go and say “yes” to it, for whatever reason. It isn’t hard to make people not want “killing” on principle.

But what if you worded the question as: do you support the war on drugs and the drastic measures that are sometimes necessitated by the situation?

You will find that the support for what is essentially the same thing drastically changes, which is why you are presented with ridiculously contradicting results where SWS would say something like “8 out of 10 people are afraid of getting killed in this drug war (the other 2 are riding in tandem),” yet, in the same survey, it turns out, “85% of the respondents were ‘satisfied’ with the government’s war on drugs.”

6. The sample size is never 100%.

They say that there is a certain margin for error with these surveys, but what people don’t understand is that the accuracy of a survey is always affected by how far it is from 100% of the population that is being represented.

Let’s take for example a survey that is taken by a thousand respondents. Not only do those 1,000 respondents need to be representative of the demographics of the entire population (e.g., if we have only 1% of the population in socioeconomic class A, you shouldn’t be asking more than 10 people from class A in this survey.), it also has to consider how big the population itself actually is.

In our case, with a population of well over a hundred million people, a survey of 1,000 people accounts for a mere .001% of the total population of the Philippines. That’s about as reliable as asking your housemate what the best movie in the world is, then proclaiming “One More Chance is the best film of all time, according to 100% of our respondents.”

5. Surveys shouldn’t dictate how you think.

Surveys could be accurate for all we care, but if we subscribe to it, it only becomes a self-fulfilling prophecy, instead of an exercise in choice.

The ability of surveys, no matter how inaccurate, to set our expectations is called “trending,” and we don’t mean when people tweet about something a lot. It’s when people believe that the survey is so accurate, that deviations from it become suspicious. The problem with that, especially in voting, is that it makes us try to vote  for the most “winnable,” instead of voting for the candidate we genuinely want for ourselves.

4. People don’t really get to think or qualify their answers.

Most people who support something never support it 100%. There will almost always be some form of reservations. These things are almost never account for in surveys.

Without this nuance, we normally only get a “yes” or a “no,” but never what goes behind those answers, which are arguably even more important than the “yes” or the “no” itself.

3. Some people lie in surveys.

You really think people would be 100% honest in surveys involving masturbation, penis length, or infidelity? Yeah. Good luck with that.

2. Some pollsters manufacture answers.

Multiple allegations in the last elections came out that pollsters were filling out their own survey forms after not finding enough respondents. Whether or not this is true, it is ridiculous to assume that this never happens.

1. People can change their minds.

Did you know that when former president PNoy started out, his approval ratings started at around 55%, then dropped to an all-time low of 38% in 2015, then went back up to 52% in 2016? These surveys were all taken at different times, and even if we assumed 100% accuracy each time, it only means that each survey was merely a snapshot of what the people think at a given period, but in no way guarantees this is how all of them will think for eternity.

With this in mind, this is the ultimate reason surveys can never be counted on meaningfully: the pulse of the people is always changing. People are more fickle than ever, and they don’t know for sure how they feel one moment to another.

If you don’t believe us, go take a survey.

What are your thoughts on surveys? Share them with us below!