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All the Controversial Photo Shoots in PH That Got Called Out

Not the first. Not the last.

| March 13, 2018

All the Controversial

Photo Shoots in PH

That Got Called Out

By Blair Perez

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We now live in a world where people have all the freedom to give their two cents about anything –offensive or not—thanks to social media. We get both the negative and positive at the same time, and while it has made the online world a little toxic, it does promote intellectual discourse on some key issues and has become crucial in calling out inappropriate and offensive events and issues.

Here are some of the most infamous issues in the country that made headlines (some even went global) and triggered the Filipino online community:

FHM Philippines’ Stepping Out of the Shadows

Via Source

FHM Magazine – the bestselling men’s magazine in the country – is known for their revealing covers, but their March 2012 issue was called out for a different offense.

The cover shows fair-skinned actress Bela Padilla posing in the middle of black models with the caption: “Stepping Out of the Shadows,” which drew flack on social media, with people labeling FHM as “racist.” Both Bela Padilla and FHM Philippines apologized and it was pulled out.


Pulp Magazine ft. SUD

OPM band SUD was recently involved in a sexual harassment controversy, but long before that, they’ve been criticized for a similar issue: women objectification.

In the August 2014 issue of Pulp Magazine – a Filipino music magazine – the cover page featured the members of SUD filming two women in their underwear. It caused an uproar in the online community, with many netizens saying and that it “objectifies women” and that it promotes “patriarchy” in the country.

The band and the photographers immediately apologized thru their social media accounts.

However, Pulp magazine publisher, Vernon Go, expressed his disappointment towards the uproar, “Photography of the female form that is sexy and provocative has nothing to do with misogyny. It is actual worship of the power of womankind.”


Executive Optical Billboard

We’ve seen Executive Optical advertisements portraying the mistakes we make when we don’t get our eyes checked. While the joke has been drawn out and hackneyed, no one really minded them that much—until we came across a billboard along EDSA last 2012.

The billboard showed a happy woman being embraced by a dark-skinned man in his eyeglasses, while another fair-skinned man beside her, who seemed to be yet another suitor, looked shocked that he wasn’t chosen by the girl. Its caption read, “Don’t be a loser. Have your eyes checked.”

The advertising company defended that it wasn’t about the skin color, but the ad showed a contrast of personalities. They explained that “the suitor with flowers (the dark-skinned guy) won over the girl versus the suitor who inadvertently gave a cauliflower (the fair-skinned man).”

Fair enough. What about this one?


Belo’s Questionable Message in These Billboards

Another billboard issue on the list, the Belo Medical Group faced backlash years ago with its “racist” ads promoting the culture of white supremacy. The billboard series showed a man who has become successful and socially-accepted when he became whiter—a “clear portrayal of Pinoy’s obsession to white skin”, as some netizens pointed out.

The medical group apologized, saying “ that they never intended to offend anyone.”