8List

Dew Nation Satisfies the Thirst for Thrills

Adrenaline junkies, heads up!

| July 15, 2017

Dew Nation

Satisfies the Thirst

for Thrills

By 8List

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Mountain Dew recently brought the most exhilarating activities to the center of Bonifacio Global City for an epic weekend made for adrenaline junkies and thrill seekers alike.

An entire block in the Heart of BGC was transformed into Dew Nation HQ, which boasted a slew of exhilarating activities.

The first of its kind

The people behind this pop-up park want you to pursue thrills you would never be able to pursue in the urban jungle. “Mountain Dew’s campaign challenges consumers to stop being spectators and take part in pursuing the things they’re passionate about,” said Kay Paras, PepsiCo Flavors Category Manager.

 

The Dew Crew

On hand to break-in the different adventures were Mountain Dew Brand Ambassadors Joyce Pring, Sam YG, Ramon Bautista, and Jugs Jugueta.

 

VR for Gamers

For those wanting to ease themselves in towards the more physical challenges in the pop-up park, there’s a virtual reality gaming booth.

 

Arcade Rides

And for those needing some visualization first before diving into the ultimate adventure ride in the park, there’s an arcade style motorbike racing setup.