McDonald’s National Breakfast Day 2018: The Highlights

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McDonald’s National Breakfast Day 2018: The Highlights

It was a great morning.

| March 20, 2018


National Breakfast Day 2018:

The Highlights

By Therese Aseoche

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Plenty of Filipinos welcomed a brand new day yesterday, March 19th, in the best way possible on a Monday morning — with free breakfast! McDonald’s kicked off their sixth National Breakfast Day with tons of surprises in store for early risers, morning joggers, and loyal fans. Here are 8 highlights from the annual event!

McDo gave away free breakfast in close to 500 stores nationwide

From 7 AM to 8 AM, McDonald’s brightened up the morning of thousands of Filipinos on National Breakfast Day by giving away free breakfast across nearly 500 stores nationwide.


And people lined up as early as possible

A lot of people must have sacrificed good beauty sleep just for this once-a-year occasion!


It was also the launch of the Longgadesal Sandwich

What McDonald’s gave out to early risers was their newest breakfast offering, the Longgadesal Sandwich — a delicious combination of two Pinoy breakfast favorites, the longganisa and the pan de sal! It features a savory, beefy, longganisa patty topped with a sweet, creamy sauce and sandwiched between a soft pan de sal bun. We would be lying if we didn’t say that this could very well be everyone’s newest favorite McDonald’s breakfast item.


Celebrities greeted customers in select locations

McDonald’s enlisted the help of more than a dozen celebrities and McDonald’s ambassadors to greet customers and distribute Longgadesal sandwiches over the counter and via drive-thru. Atom Araullo and Gabby Concepcion brought smiles to the Madison San Juan and Greenhills branches, while Alden Richards and Maine Mendoza graced the Sta. Rosa and Sta. Clara branches. Meanwhile, loveteams GabRu (Gabbi Garcia and Ruru Madrid) and MayWard (Mayday Entrata and Edward Barber) spread the love at Quezon City Mayon and at West Fairview. Just imagine all the fans going on early morning road trips to these places right before work!

Plenty of other stars were also scattered around different branches around the Metro and beyond, including Tony Labrusca, Donny and Hannah Pangilinan, Rocco Nacino, and Jason Abalos.