LOOK: The Sharmaine Cinematic Universe Expands as Brands Go All-In on the Viral Meme
Jun 2, 2026 • Edgardo Toledo
Jun 2, 2026 • Edgardo Toledo
The name “Sharmaine” recently shot to fame thanks to the hilarious, witty TikTok skit by content creator Baett. For the non-chronically online peeps, Baett poked fun at how the name “orange” sounds too on-the-nose compared to peers like mango. He mused that it could have benefited from a bit more pizzazz than simply being named after its own color—like Sharmaine.
@eko06004 Gawan yan ng paraan #fyp ♬ original sound – BAET
True enough, numerous brands have given their own spin to the ‘Sharmaine’ trend, which, for any content creator, is always a hallmark sign that you’ve ascended to internet superstardom. Take a look:

If you’re looking for a sign to say ‘hi’ to Sharmaine in person, this might be it. Just don’t let the staff hear you.

Can you imagine an emotion named Sharmaine in a new Inside Out sequel?

In an alternate universe, a person is saying their favorite shows of all time are When Life Gives You Sharmaine and Sharmaine is The New Black.

Oh, Sharmaine. You’ll always be famous!

Another Sharmaine meet-and-greet.

Trentahins have never been more excited to soothe their aching muscles and joints, that’s for sure.

So, when you say “you’re taking Sharmaine out for a ride,” do you think people would know you’re talking about your orange car or a random person?

Filed under ‘Meeting Sharmaine while grocery shopping’.

To whoever ends up doing the thankless job of cooking Pancit Canton during thesis nights, that’s not ‘Sweet and Spicy’ anymore—it’s Sharmaine.
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Edgardo loves to write. When he's not busy staring at a blank document, you can find him drawing illustrations or eating fried chicken.
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