Love, Bonito is finally giving its Filipino fans what they’ve been waiting for: a physical store. After months of eager anticipation, Love, Bonito is finally opening its first permanent shop in the Philippines at Greenbelt 3, beside Power Mac Center. Get ready to explore their collections firsthand and discover exclusive perks when the store opens its doors on August 4, 2024 with an opening party on August 10 to 11, 2024. What’s waiting for you at Love, Bonito’s in-store experience?

An elevated store experience: Spacious interiors, high ceilings, and electronic fitting room queue systems

True to its brand ethos of embracing the realness and rawness of life, Love, Bonito exudes elegance effortlessly with its open ceilings, textured white walls, and warm dark woods as accents. Beyond its interior design, the store is also created for a smooth and comfortable shopping experience. Enter the electronic fitting room queue system to reduce waiting time, and wheelchairs and pram-friendly aisles!

Customers can look forward to Love, Bonito’s three key lines: the evergreen Signatures and Staples collection, and its summer-appropriate Capsule collection.

“After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here,” shares Rachel Lim, Co-founder of Love, Bonito. “Throughout these years, we’ve cherished every connection made through events and collaborations, feeling deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events.”

Store launch-exclusive activations: Free pastries, drinks, and tote bags

From August 10 to 11, 2024, customers can look forward to the following store launch exclusive promos:

• Receive a 15% off voucher and free Single Origin pastry when you’re among the first 50 customers to queue on August 10
• Redeem a free limited edition everyday tote bag plus a custom patch with a min. spend of ₱7,500
• Enjoy a free Single Origin drink with every purchase

Here’s a closer look at what you can expect at the store:

Love, Bonito started out as a digitally native blogshop BonitoChico, on a Livejournal platform selling pre-loved apparel, and officially rebranded to Love, Bonito in 2010. To date, Love, Bonito has over 20 stores in its home market, Singapore, and international markets in Cambodia, Hong Kong, Indonesia, Malaysia, and the Philippines. Most recently, the brand opened its 7th Singapore store at Tampines 1 shopping mall, and its first rebranded pop-up in Hong Kong’s K11 Art Mall.

For more information and updates, visit the Love, Bonito website and follow them on Instagram.

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