The Internet Roasts Elon Musk's Twitter Rebrand to X

Elon Musk’s obsession with the letter X has single-handedly ended an Internet era. On July 24, he unveiled a new “X” logo to replace Twitter’s famous blue bird, the social media platform he bought for $44 billion in 2022. The change hasn’t rolled out on the mobile app yet, but the X logo has already appeared on desktop versions. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” tweeted Musk. Of course, this decision did not sit well with the Internet, who just had to roast Musk’s latest attempt at a Twitter rebrand and — in the near future — changing the world.

A dating app for men?

The X logo looks like it’s for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019.

— Max Dubler 🏳️‍🌈 (@maxdubler) July 24, 2023

This isn’t the Twitter rebrand we ordered, TBH. We wanted folders for bookmarks!

the X logo looks like a new dating app where men are the only ones who can message women first and if you deny their advancements the app gives them your address https://t.co/fzuCaPXZON

— kel ❤️‍🔥 eras 7/29 (@keldotlauren) July 24, 2023

And we definitely do not need that.

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How to pronounce it?

it’s pronounced ” ” cuz the x is silent like in hunter hunter and spy family https://t.co/UsSPC8lOoS

— outrun 2006 and a blunt (@bofadibeppo) July 23, 2023

Maybe we should be thankful it’s not spelled X Æ A-12.

Who made the logo?

lol check out how the “scratch” doesn’t extend across the X, because the X is in a black square on top of the background, a 12 year old would be embarrassed to post this on a web forum https://t.co/09Yif136UY

— keewa (@keewa) July 24, 2023

The Internet caught Musk red-handed with this one.

Twitter’s new X logo wasn’t made by an in-house designer. It’s from an old podcast hosted by one of the cult that Elon took from his replies.

The font is @Monotype’s Special Alphabets 4. Who wants to bet Musk didn’t pay for the rights before slapping it all over the place? pic.twitter.com/vB33pDIzeb

— Paris Marx (@parismarx) July 24, 2023

Some folks just had to dig deep, especially after Martin Grasser’s viral thread on how he designed Twitter’s iconic blue bird in 2012.

How to do a proper rebrand

🐦 X@elonmusk pic.twitter.com/jPGY1fa8Ph

— Hiroon.eth (@amirHiroon) July 23, 2023

PSA, you can rebrand but still pay homage to the past.

Zuckerberg (and our collective) reaction

Zuck after hearing the X news pic.twitter.com/wsUWh7cTWV

— Inverse Cramer (Not Jim Cramer) (@CramerTracker) July 23, 2023

But… WHY?

did you hear this? they changed twitters name to X. uh huh, yeah. and it makes sense because the next thing i said was Y? pic.twitter.com/sAkgU52kdV

— Ben Rosen (@ben_rosen) July 24, 2023

The jokes just write themselves.