FIRST LOOK: Here’s What to Expect From the 2027 Starbucks Traditions Collection
Oct 31, 2026 • Meryl Medel
Oct 31, 2026 • Meryl Medel
Indeed, it’s that time of year again. When Christmas comes around, there’s a lot to expect — from parties and reunions to gifts and, of course, Starbucks stickers, planners, and more! This year, Starbucks Traditions returns on November 3 for its 24th year in the Philippines with the theme “Wrapped in Joy.” Here’s what you can expect from the 2027 Starbucks Traditions Collection, including all the collectible pieces, as well as the seasonal food and beverages.

Inspired by the joy of thoughtful giving, the 2027 Starbucks Traditions Collection has upped the ante. From last year’s four, there are now five pieces to choose from, each designed to look like a gift waiting to be unwrapped and combining warm copper, ivory, and black with swirling patterns and woven textures. This year’s collection also introduces two new pieces you’d want to cop.
This 2027 planner features zodiac-inspired monthly artworks, monthly calendars, and weekly pages, all wrapped in a woven-texture cover. It comes with a pen, a copper pouch, and a mini blind box (more like wrap) featuring a surprise keychain. There are five designs you can get: a cat barista, an apron, a cup, a logo, or a storefront.
A newcomer for this year’s collection, this piece is an ivory hard case with a ridged, luggage-inspired finish. It comes with a towel, making it a practical companion for your next trip.
Another piece new to the collection this year, the glass mug fades from black to transparent, giving it a chic look. It comes with a straw and is made for your favorite coffee, tea, or any drink at home or when you’re out and about.

Wrapped in swirling copper waves on ivory, this tumbler keeps hot and cold drinks just right. It has a flip-top straw and a built-in carry handle, so your daily coffee ritual can go wherever the day takes you.

Filled with sparkling champagne glitter and finished with a sleek black lid, this cold cup comes with festive coffee cherry leaves as a straw topper that keeps your straw covered, whether you’re sipping at home or on the go.

New this year is the Melted Mochi Mallow Oatmilk (PHP 235 for grande), described as rich espresso meets caramel and creamy oatmilk, with sweet marshmallow adding a soft, nostalgic touch and finished with marshmallow foam, mini marshmallow topping, and chocolate powder. It is available as hot, iced, or Frappuccino.
Also returning this year are crowd favorites: Peppermint Mocha (PHP 225 for grande) and Toffee Nut Crunch (PHP 225 for grande). Both are available as hot, iced, or Frappuccino.

This 2026 holiday season, there are several new cakes, pastries, and other food items you can try:
Aside from the 2027 Starbucks Traditions Collection, Starbucks has also released several other exclusive merchandise:
But honestly, among these other collections, we’re most excited about the Starbucks Mallow Charm bundles, available exclusively via the Starbucks Lazada Flagship Store. This Mallow Charm is the cutest thing ever, and it’s bundled with select Holiday tumblers, making every festive moment more joyful.

Mechanics remain the same as they do every year. Starting 3 November 2026, you can earn one e-sticker for every Tall, Grande, or Venti handcrafted beverage purchased in Starbucks stores nationwide, through the Starbucks PH App, or a QR Promo Card.
Once you collect 19 e-stickers, you can redeem one item of your choice from the 2027 Starbucks Traditions Collection until 5 March 2027.
However, note that you can only collect stickers until 4 January 2027.
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