One of the things that the K-pop industry is known for are the visually appealing music videos that are hard to look away from. Sure, the industry is best known for producing LSS-inducing bops and sick choreographs but it’s always the concept of a music video that sells a group’s comeback to the fans.
Here are 8 K-pop music video concepts that fans can never get enough of.
Pretty pastels, cute choreography and irresistible innocence—the three main ingredients of this concept that never fails to draw fans in. Concepts like this will always leave you with the strong urge to coddle these idols and protect them from the world.
Drown in the cuteness of these K-pop music videos:
NCT DREAM’s “Chewing Gum”
Got7’s “Just Right”
Oh My Girl’s “Liar Liar”
School Girls and School Boys
Ah, the school boys and girls concept, the kryptonite of any K-pop fan who also happened to be anime enthusiasts. This concept will remind you of your high school days when crushing on that cute guy or girl from the other section was the best feeling ever.
Relive your high school life with these cutesy school-set MVs:
Apink’s “Mr. Chu”
DIA’s “Can’t Stop”
Blood and gore combined with an awesome beat and sick dance moves and you get a monster bop, literally. Music videos with this creepy concept can be really creepy or creepily funny but either way, you won’t be able to look away from the dark and enigmatic aesthetic.
If you’re too scared for scary movies, go ahead and watch these MVs instead:
VIXX’s “Voodoo Doll”
Red Velvet’s “Really Bad Boy”
SHINee’s “Married to the Music”
Girl Crushies and Boys-Next-Door
You think those characters from your teen romance novels will remain in your imagination? Think again. With this concept, your dream girls and dream boys will come to life in the form of your unnies and oppas. Whether you like the sweet, innocent types or the badass ones we’re sure these MVs have all of them and can definitely make you go kilig.
Fall in love with your idols all over again with these dreamy music videos:
Black Pink’s “As If it’s Your Last”
Super Junior’s “No Other”
PRISTIN’s “We Like”
Summer is always fun! It’s the time for beaches, smoothies and cool outfits. These feel good music video concept will make you envy your idols as they go through those awesome summer adventures that you could only dream of.
Ride along with your idols’ summer adventures through these summer bop MVs:
Girls Generation’s “Party”
Twice’s “Dance the Night Away”
SISTAR’s “Touch My Body”
AOA’s “Good Luck”
Were you taken for granted? Were you left for someone else? These MVs are definitely the kind you can relate to. Music videos with this concept tend to have storylines that will have you bawling with your idols by the end whether you’re going through your own dramas or not.
Join us as we mourn our broken hearts with these tearjerker MVs:
Big Bang‘s “Haru Haru”
Infinite’s “Last Romeo”
Super Junior’s “It’s You”
Whether the scenes were set in a matrix-like world, a chaotic apocalypse or another ice age, we can expect these bops to stand the test of time and forever be iconic. This concept always have the best special effects and sets that can definitely blow your mind.
Catch a glimpse of our future world through these music videos:
Big Bang’s “Fantastic Baby”
2NE1’s “Come Back Home”
Sexy Bad Boys and Girls
They say good boys and girls go to heaven, but these bad boys and girls will bring heaven to you. Whether they’re unruly gangsters, the very organized mafia or just the badass boys and girls at school, this concept surely is every K-pop fan’s guilty pleasure.
All the leather and heavy eyeliners in these MVs will leave you craving for more:
Red Velvet’s “Bad Boy”
SEVENTEEN’s “Call Call Call”
Monsta X’s “Trespass”
AOA’s “Like a Cat”
What’s your favorite K-pop concept? Tell us below!