This Is Your Sign to Shop IRL: BASH* Opens First-Ever Physical Concept Store in This Makati Mall
Oct 15, 2026 • Meryl Medel
Oct 15, 2026 • Meryl Medel
While online shopping has made securing your budols more convenient, the experience of holding an item in your hand and trying it on in a physical store is different. Which makes us so much more excited to know that BASH* is finally opening a physical store. Yes, you read it right. Beloved Filipino travel essentials brand BASH* is opening their first-ever concept store just in time for your holiday shopping. Here’s everything you need to know about the new BASH* concept store.

The BASH* concept store lets you experience the brand and its latest collection in person.
The opening of the concept store marks an important milestone for the digitally native brand, extending its online-first experience into a physical destination where customers can engage with BASH* in a new way. More than a place to shop, the concept store offers a closer look at the brand’s world, translating its travel-first philosophy into an experience you can see, touch, and take with you.

At the store, you can discover the products up close, experience the details and functionality firsthand, and explore the collection in a space designed around BASH*’s vision of modern travel.
Taking center-stage is their latest collection SUBZERO, a collection built around one simple idea: taking the weight off travel so there’s more room for everything to make your journey worthwhile.

At the heart of the SUBZERO collection is the BASH* Carry-On Lite, a lighter take on the brand’s signature carry-on. Weighing just 2.6 kg, it is one kilogram lighter than the original (3.6 kg), while retaining the expandable design that you know and love. The result is more room for personal belongings within typical carry-on weight limits, without compromising packing essentials.

Beyond its signature innovation, SUBZERO introduces a fresh take on travel essentials through a considered palette of cool-toned colors and functional everyday companions. The collection brings together the Carry-On Lite, organizers, and travel accessories designed to make every departure feel a little more effortless.


In addition to the new collection, you can also find beloved styles such as the Luggage Sets, Weekday Backpack, Weekday Tote, Weekender, Slip Pouch, and more.

The BASH* limited-time concept store is located at Level 1, Glorietta 2, Makati City.
The concept store is open from 16 October 2026, Friday and will run until 31 December 2026, Thursday. Fingers crossed they open a permanent brick-and-mortar store soon!

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